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Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

Jan 28, 2012 at 12:11am ET by Danny Sullivan at http://searchengineland.com

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Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal.
Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, but it’ll improve. As for including content from social networks like Twitter and Facebook, Google’s open to that, as long as long-term deals can be reached that give Google faith it can build new features that will last.

I talked today with Singhal — the “Google Fellow” who oversees all of Google’s search algorithms — about the reaction to Search Plus Your World. Here’s the Q&A, questions in bold, answers from Singhal indented below them.

http://searchengineland.com/two-weeks-in-google-search-plus-your-world-109527