How to Benefit from Google’s Search Plus

How to Benefit from Google’s Search Plus

The integration of social search data is nothing new for Google, but with the release of Google’s new Search Plus Your World (SPYW and also known as Search+) search engine experts and journalists have been raising alarms over privacy and search relevance. Are there new factors for businesses to take into account now that Search+ has become the default search setting for Google?
By Guest Writer Lior Levin
What We Already Know about Google and Google Plus
Google+ has been an important part of helping content rank higher in a Google search long before the controversy over Search+. According to Danny Sullivan at Search Engine Land, “Social Search results have, since October 2009, allowed content from people you know to rank higher, if you’re logged in.”
With the rising popularity of Google+, a presence on Google+ can help you rank higher in search results. If customers A and B are friends, but only customer B is following you on Google+, you could appear higher in customer A’s search results because of your common connection with customer B.
Sullivan adds in his article, “Google has previously said that gaining +1s can help improve your ranking for those who have directly +1ed your content, as well as for those they are connected to. In addition, it can show even those who aren’t connected or using +1 an overall count for your page, should it appear for them naturally.” This integration of social search elements hasn’t caused too much of a stir until Search+ added a new wrinkle.

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